Investment Management Certificate (IMC) Practice Exam

Disable ads (and more) with a membership for a one time $2.99 payment

Study for the Investment Management Certificate exam. With flashcards and multiple-choice questions, each question comes with explanations. Prepare for your exam confidently!

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

Practice this question and more.

What does CPM stand for in advertising?

Cost per million
Cost per thousand
Coverage per month
Cost per month

The correct answer is: Cost per thousand

In the context of advertising, CPM stands for "Cost per Thousand." This term is widely used in advertising metrics to denote the cost that an advertiser pays for one thousand impressions of their advertisement. It is a crucial measure in evaluating the efficiency and cost-effectiveness of an advertising campaign, particularly in digital and print media. By calculating CPM, advertisers can compare the relative costs of different advertising channels and assess which channels offer better reach at lower costs. This metric allows advertisers to set a clear budget and understand how much they might expect to spend in relation to the number of impressions they can acquire. Knowing the CPM helps in making informed decisions about where to allocate resources in an advertising strategy, aiming to maximize visibility while managing expenses effectively. This makes it an essential concept for anyone involved in marketing and advertising planning.