Investment Management Certificate (IMC) Practice Exam

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Study for the Investment Management Certificate exam. With flashcards and multiple-choice questions, each question comes with explanations. Prepare for your exam confidently!

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_____ are ads that appear in a separate window that materializes on the screen while a selected Web page is loading.

Interstitials
Superstitials
Pop-ups
Cookies

The correct answer is: Pop-ups

The correct term for ads that appear in a separate window while a selected web page is loading is "pop-ups." These advertisements are designed to open independently of the main content, often prompting the user to engage with the ad before they can access the desired page. Pop-ups are typically used to grab the user's attention and can serve various purposes, such as advertising products, promoting subscription offers, or displaying important messages. This technique can be effective for advertisers, but it can also be intrusive and is often blocked by web browsers, leading to a decrease in their overall effectiveness. In contrast, interstitials refer to ads that appear between content pages instead of in separate windows, making them less disruptive. Superstitials are animated ads that can overlay the content of a website and are designed to capture attention while the user is engaged with the page. Cookies do not relate to advertisements but rather are small pieces of data stored on the user’s computer to track browsing habits. Understanding these distinctions helps clarify what pop-ups are and their role in online advertising.